Danielle Crenshaw is the owner & creator of Bad Kollective (est. 2016). Growing up in Kentucky, she became interested in photography/videography at a young age. At the age of 19, she moved to Houston, Texas. While in Houston she did a number of things including features in the magazine Edition and shooting rapper Post Malone's Houston show during his Hollywood Dreams Tour. She is credited on IMDB as Director's Assistant for her work with the web series "The Royal Round Table". In 2017, she interned for HTX Digital Network, working with Amazing 102.5 FM, shooting at Houston Whatever Fest, and shooting Pacific Dub's Houston tour stop. At the end of 2017 she graduated Magna Cum Laude from Texas Southern University with a B.A. in Radio, Television, & Film. In 2018, Danielle, also known as "Yelly", was 1 of 4 host on the podcast show, Late Registration Radio under Vibe House Media Group. In April of 2018 she received a job offer from a TV station and made the official move to Seattle, Washington in June 2018. While in Washington she got to cover a number of music festivals, work with local artists, and create commercials for companies. She pursued a new role in 2021 and moved back to Houston and worked for a startup News station. As she continues to level up in her career she is pursuing a number of paths that are media focused. She is currently 27 years old.